Holly Willoughby launches YouTube lifestyle series with Stanley Tucci among first guests

Holly Willoughby has announced Holly Willoughby Together, a new YouTube lifestyle series premiering July 28, with actor Stanley Tucci and singer Emma Bunton among its first confirmed guests this week.

TL;DR

• Willoughby’s new YouTube series, Holly Willoughby Together, premieres July 28.
• Confirmed early guests include Stanley Tucci, Katherine Ryan, Joanne McNally and Emma Bunton.
• The show is produced by Hungry Bear Media, run by Willoughby’s husband, Dan Baldwin.
• Reps say Willoughby’s digital audience already totals 16 million.

A new chapter after This Morning

Holly Willoughby, the former This Morning presenter, stepped back from the ITV daytime show in October 2023 after 14 years as co-host, following a widely reported security scare involving the presenter.

Willoughby is now moving her presenting career onto YouTube full time, according to a report from Deadline. The series marks her first major push into the platform.

Five pillars, two episodes a week

Together will post two episodes a week, built around five recurring segments: Talk Together, Cook Together, Look Good Together, Better Together and Hang Out Together, according to Deadline. The show is filmed in a purpose-built studio, where Willoughby will host guests and work through a weekly theme.

Willoughby said she was proud of her team’s work on the project, adding that “we’ve had a lot of fun developing it.”

Star-studded guest list

Early episodes will feature Katherine Ryan, Joanne McNally, Emma Bunton and Nicole Appleton, Deadline reported. Willoughby is also expected to speak with campaigner Ellen Froome, who lobbies for tighter regulation of tech companies, and chef Lauren Leyva.

Tech health provider Voy has signed on as the show’s founding brand partner, according to the same report.

Produced by her husband’s company

Together is produced by Hungry Bear Media, the production company run by Willoughby’s husband, Dan Baldwin. Hungry Bear has also made Gladiators and Michael McIntyre’s Big Show for the BBC, according to a report from netinfluencer.

Willoughby is reportedly self-funding the series and will both produce and present it, netinfluencer reported, citing the Daily Mail. She has also filed trademark requests covering a wider “Together” branded product line.

16 million Willoughby’s reported digital audience across platforms Source: Deadline, citing Willoughby’s representatives

A UK talent testing a digital pivot

The launch continues a pattern of Willoughby testing lifestyle ventures beyond television. She started the wellness brand Wylde Moon in 2021, after an earlier lifestyle site, Truly, was shelved just before its planned launch.

£730,000 Willoughby’s reported annual salary during her final years at ITV Source: netinfluencer

Willoughby first teased the project on a dedicated Instagram account for the show, posting pink-and-red branding with the caption “coming soon,” according to reports from RTE and Ireland’s Classic Hits Radio. The account’s bio says the team is “almost ready to get together.”

---

Reported from publicly available interviews and verified press sources. Last reviewed July 20, 2026.