Ted Lasso season 4 teaser drops with premiere date, sending fans into overdrive

Apple TV confirmed on 28 April 2026 that Ted Lasso Season 4 will debut on 5 August, releasing a teaser trailer that shows Jason Sudeikis back in south-west London coaching a second-division women’s football team at AFC Richmond.

The teaser Apple TV fans have been waiting three years for

According to the official Apple TV press release, Season 4 carries a deceptively simple pitch: “Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division women’s football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would.”

The short clip wastes no time signalling the new tone. Ted walks a Richmond alley when a local resident clocks him and offers a backhanded welcome — the kind of casual sexism the season appears to put front and centre as the obstacle Ted will need his trademark optimism to overcome.

Apple CEO Tim Cook announced the date publicly on social media the same day the teaser was published, writing: “Welcome back coach! Ted Lasso returns August 5 on Apple TV!” — a post that immediately sent the fandom into a frenzy across X and Instagram.

Who is returning — and who is joining the squad?

The full ensemble of Emmy winners is back. Hannah Waddingham reprises her role as AFC Richmond owner Rebecca Welton, while Emmy winner Brett Goldstein returns as the perpetually furious Roy Kent — now serving as writer and executive producer alongside the show’s originals.

Juno Temple is back as Keeley Jones, Brendan Hunt returns as Coach Beard, and Jeremy Swift is once again the loveable Leslie Higgins. The teaser also confirms that Ted’s son Henry — and former wife Michelle — appear in this run, bringing some American warmth back to a story rooted firmly in south-west London.

Several of the newcomers have strong British credentials. Tanya Reynolds is best known to UK audiences from Sex Education, while Faye Marsay is recognisable from her work in Game of Thrones and The White Queen — a signal that the writers are leaning into the show’s London setting even harder than before.

UK streaming details and what it will cost you

The UK premiere is simultaneous with the global rollout — a move Apple has used consistently for its biggest tentpole series such as Severance and The Studio. Viewers do not need to wait for a regional lag.

From “final season” to seasons four, five, and six

Season 3, which aired in May 2023, was marketed at the time as the conclusion to the story the creative team wanted to tell. Sudeikis acknowledged the fan appetite shortly after, telling Entertainment Weekly in 2023: “I hear people loud and clear. I take it as a compliment, we all do, that people would want more.”

The formal announcement came in March 2025, when Apple confirmed a fourth season. According to Deadline, the renewal picked up options on three original cast members — suggesting the production team has planned an entirely new story arc that could extend to seasons five and six, completing a fresh trilogy.

Season 4 also brings Emmy Award winner Jack Burditt aboard as executive producer under a new overall deal with Apple TV, according to the official press release. Sudeikis continues to star and executive produce alongside Hunt, Joe Kelly, Jane Becker, Jamie Lee, and Bill Wrubel.

Why this season’s women’s football premise matters right now

The pivot to a women’s team is not a gimmick. It drops during a period of enormous public interest in the women’s game in the UK, following England’s run at Euro 2022 and the continued growth of the Women’s Super League.

The season’s nut graf is straightforward: Ted Lasso has always been about the underdog and about proving doubters wrong. Placing that same formula inside a sport where systemic under-investment and casual dismissal are lived realities for the players — as that Richmond resident’s comment in the teaser makes bluntly clear — gives the show a sharper edge than it has had since its debut.

Ted’s journey from AFC Richmond’s men’s squad back to the same club’s women’s team also tidily resolves the plot thread seeded in the Season 3 finale, when Keeley proposed an AFC Richmond women’s venture to Rebecca.