Xbox unveils bold new bright green logo as Asha Sharma declares ‘We are Xbox’

Microsoft’s Xbox has officially unveiled a redesigned bright green logo on 24 April 2026, as new Chief Executive Officer Asha Sharma publicly scrapped the Microsoft Gaming brand name and announced sweeping platform changes — including a UK Game Pass price cut — in a memo co-authored with Xbox EVP Matt Booty and published on Xbox Wire.

We Are Xbox pic.twitter.com/tJs10kGLwn

— Xbox (@Xbox) April 23, 2026

A glowing green identity rooted in nostalgia

According to CBR, the revamped logo features a green, glassy nexus set against a black backdrop — a deliberate callback to Xbox’s earliest visual identity. The design drops the stark monochrome look the brand adopted around 2019, when it moved toward a more minimal black-and-white aesthetic for the Xbox Series X|S era.

Reactions across social media were immediate. Brands including Mountain Dew and Razer joined fans in celebrating the reveal, with Mountain Dew writing “We are so back” in response to the official Xbox post on X. Fan comments echoed similar sentiments, with many noting the logo evokes the spirit of original Xbox hardware from the early 2000s.

The new logo has already appeared inside Microsoft’s headquarters, including on at least one elevator at its Xbox offices, where “Return of Xbox” slogans have reportedly been posted on walls alongside phrases such as “Great Games” and “Future of Play,” according to Pure Xbox.

Sharma scraps Microsoft Gaming and sets a new direction

Two months into her tenure — following the retirement of former Xbox head Phil Spencer — Sharma published a sweeping letter on Xbox Wire that confirmed the end of the Microsoft Gaming umbrella brand. The statement, co-written with Chief Content Officer Matt Booty, was first distributed internally before going public.

Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:

– Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month
– Announced Project Helix, the codename for the next-gen console
– Rebranded from Microsoft Gaming back to… pic.twitter.com/F048YJu2U3

— internet hall of fame (@InternetH0F) April 23, 2026

Sharma acknowledged in the memo that “players are frustrated,” citing less frequent feature drops on console, a limited PC presence, difficult pricing, and fragmented social and discovery experiences. The letter framed the rebrand around four core pillars: hardware, content, experience, and services.

Sharma set daily active players as the brand’s new “north star,” framing Xbox’s future as a global platform built to “connect players and creators everywhere.” Console gaming, she said, remains the foundation — with cloud, PC, and mobile extending that foundation rather than replacing it.

UK Game Pass price cut — what British players need to know

Sharma said the pricing change responds directly to listener feedback, stating that Game Pass had become “too expensive for too many players.” The price reduction arrives ahead of a strong first-party release window that includes Fable, Halo: Campaign Evolved, and Gears of War: E-Day — all expected to land on Game Pass at launch. You can see every title added this month in our Xbox Game Pass April 2026 full games list.

One notable trade-off: future Call of Duty titles will no longer land on Game Pass at launch. New releases will instead join the service roughly a year after release, during the following holiday season. Existing Call of Duty titles already in the library are unaffected.

What comes next for Xbox — and why this moment matters

The rebrand arrives at a critical point for Microsoft’s gaming division. Hardware sales for the Xbox Series X|S have lagged behind PlayStation for several consecutive years, and the “Everything is an Xbox” campaign — which de-emphasised console hardware in favour of cloud and mobile access — faced sustained internal and public criticism.

By returning to the Xbox name, reviving the green visual identity, and publicly committing to console as “the foundation,” Sharma is signalling a clear reversal of that strategy. The rebrand also has implications for how upcoming exclusives are positioned — with the memo hinting that Xbox will “reevaluate our approach to exclusivity, windowing, and AI” in the months ahead.

For fans keeping a close eye on upcoming gaming adaptations, it’s worth noting the Netflix Gears of War movie is still in development — and the director has confirmed it is going ahead, adding further momentum to the Xbox franchise ecosystem.

Whether the logo, the name change, and the price cuts are enough to shift the narrative remains to be seen — but for a community that has spent years calling for exactly these moves, the week of 22–24 April 2026 marks the loudest signal yet that Xbox has heard them.

Reported from publicly available interviews and verified press sources. Last reviewed 24 April 2026.